I joined ChenMed as a Senior Multimedia Designer working on their in-house marketing team. As a key member of creative services, I collaborated with designers, design managers, sales and content writers on print and digital projects for patient facing collateral, recruitment efforts and internal stakeholders including national marketing campaigns, medical center graphics, infographics, presentations, print and digital ads, large scale graphics (bus and bus shelter signage, billboards), longform guides, event flyers and motion graphics. Two projects I had a key role in included the company Impact Report (design, layout, webpage creation in Vev) and the AEP marketing campaign which was a key effort to increase patients and included print and digital paid advertising (static and html 5/css 3) and social media. I created designs for 125 medical centers and 5 company brands.
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Design and page build in Vev
The company makes a lot of positive impact on the communities they serve. The Impact Report provides company news and is published yearly on their website. I worked with the creative services team providing design treatments for the page including animated statistics. I completed the full page build in Vev, that incorporated HTML5 animations, vertical scrolling elements, and parallax scrolling sections.
View live page: https://impact.chenmed.com/
Campaign design
I worked on a number of patient facing campaigns. This one was to build awareness and included a postcard, sales flyer, and poster. Additionally stickers and pins were created for the center staff to wear to spread the message.
Facebook carousel & static ads, Google ads design
I worked in collaboration with creative services and the field marketing team on a social media campaign for the AEP (Annual Medicare Enrollment Period). It's an important time each year when the focus is on educating and converting patients to choose their pcp provider. Ads were used before the enrollment period, and during with social and paid advertising, including HTML5 animated and static ads.
Brochure layout and infographics
Patient education for seniors was a key part of the spreading the message of health for seniors. This 8 page booklet focused on lung cancer risks and included statistics that I made more digestible with infographics sprinkled throughout the content. It was also a way to enhance the informational text. The booklet was handed out at the medical centers and also sent to patients in a digital format. A lot of the patient facing materials were customized for the 5 different brands.
Jennifer has delivered quality work on time by supporting many of the company’s strategic objectives. She’s involved in many projects that support membership growth, quality care for our seniors and improving operational efficiencies. Jennifer collaborates well with other marketing team members and teams. I enjoyed working with her because she is thoughtful in her design decisions, accountable, and collaborative. I appreciate having someone I can collaborate with on creative. This is not an easy task for designers but we worked well together even on projects with tight deadlines, creating polished work.
Jennifer does well in meeting deadlines while providing quality work. She is very versatile in the skillsets she offers and is able to work across different mediums. She provides marketing deliverables to different stakeholders such as the physician recruitment team, field marketing, the executive team and clinical. She is helping improve processes and streamline workflows.
Graphic layouts for wayfinding signs, logo design, presentation and agenda templates, conference badges, giveaways
