Design projects included:
- Large scale graphics / banners
- Brochures
- Flyers
- Other communication materials
- Email newsletters
- Ads
- Video editing
- Project management
- Corporate branding standards
As part of the Getinge Global Marketing Team, I elevated the Life Science Marketing messaging through graphic design. The main concept was "With People in Mind" and I created tradeshow graphics and marketing collateral to highlight the message which was launched at Achema, a major international tradeshow in Germany.
Additionally I created graphics for the Getinge US Life Science Team for major tradeshows and to assist the sales team in their sales efforts.
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Graphic design layout, file output: Jennifer Johnson
Content providers: Karin Fischer, Kevin Kyle
Getinge exhibited at the Achema Conference in Frankfurt, Gernany. It is a huge international show that happens every three years, spans 5 days and draws over 100,000 visitors. I was honored to be a part of the Global Marketing team which was launching a brand new sales app (precursor to sales enablement apps) at the conference and focusing on life science messaging around the idea of "With People in Mind". I collaborated with the Head of Global Marketing and Communications and the Life Science Segment Director to create the booth visuals and collateral in line with the messaging and the app launch for the booth. I coordinated with the booth builder that was also located in Germany as well, working remote from Florida and traveling monthly to Getinge, Sweden. The messaging, booth set up and app were very well received by the Getinge Team and prospective customers. I was able to be part of the exhbition team at the show and to bring the message personally to attendees. It was a highlight of my marketing and design career.
Graphic design layout: Jennifer Johnson
Content providers: Getinge UK Team
I collaborated with the Getinge Business unit in the UK for the EO Sterilization Brochure. They provided the text, images and graphics and I created the design layout and final files as a print brochure sales reps could provide to potential clients. The goal was to outline the EO sterilization process to make it more understandable and to market the features, chamber sizes and unique programming software that these types of sterilizers could offer.
View: Brochure example pdf
Jennifer is 100% focused and takes all assignments with passion and dedication. She has very good communication skills and is a self-starter who works very well independently and in a team, with strong ability to manage multiple tasks in a rapidly changing environment.
Karin Fischer, Global Marketing and Communications
Jennifer presents creative ideas and communicates their visual benefits through her keen eye for design. She successfully developed many marketing/graphic design pieces for our company that have resulted in enhanced sales tools and continually increased revenue. She was our benchmark for professionalism in working with external partners, internal teams, and members of executive management. She worked well independently and as a key contributor to our cross-functional, globally co-located team.
Kevin T. Kyle, Life Science Segment Director
Graphic design layout, file output: Jennifer Johnson
Content providers: Getinge US Marketing Team
I held a dual role as Marketing Manager for Lancer (a subsidiary of Getinge) and Life Science Marketer for Getinge US. I created tradeshow booth design and collateral for use by the sales team. The booth graphics marketed sterilizers, closure processing systems, GMP washers and isolation equipment for tradeshows around the US for the Pharmaceutical and Biomedical Industries. The concept, "Helping people like us" was tieing the equipment back to the people that it helped, humanizing the processes and making it more meaningful as a story that didn't solely focus on big, impersonal equipment. This concept was used at several shows and was well received by the Getinge Team and potential customers.
