Design projects included:
- Branding / brand refresh
- Email design and coding
- Presentations
- Web design
- Video
- Social media graphics
- Infographics
- Large scale / tradeshow graphics
- Sell sheets
- Tech Data Specs
- Project management
I joined the SPIRE Team as a freelance graphic designer working with their in-house marketing team and brand management leads. I created marketing materials for use by the sales team and manufacturer representatives for sales of capital equipment products. Content included brochures, sell sheets, social media graphics, tradeshow graphics and website content. They were in the process of building up their sales collateral with new branding and I had the opportunity to create a number of foundational items with a cohesive look and feel across their digital and print collateral. They had an initiative to build up their social media presence and aiding in that process I focused on a common branded look and feel to build up brand recognition. See examples below.
Need graphic design help? Contact me today to discuss your project.
Brochure layout and icon creation
I worked in collaboration with brand managers to create total solutions brochures. The series of solution brochures gave an overview of all the products and services SPIRE had to offer for specific market segments. A lot of their existing collateral was very product focused. We worked on highlighting the benefits of the equipment for customers in these brochures. It was used as a website download and a selling tool for the sales team.
View: Brochure example pdf
Layout and content
SPIRE wanted to increase their social presence on LinkedIn and set themselves apart from their competitors through social posts. I worked closely with the Marketing Team to add new post types such as Made in North America, Product Posts, posts to highlight and increase employee engagement and foster pride in their manufacturing teams. The posts were cohesively branded and included static graphics, animated gifs and video content including 2d animation. Additionally they were trying to engage their audience and increase their following. There was an average of an additional two to three followers each week.
2d animation
SPIRE had the challenge of trying to explain the relationship between the main brand and the four sub-brands of the companies they had acquired. I created a 2d logo animation to help visually explain the relationship between SPIRE and it's brands that we itegrated at the end of video content that was used on social media, their website, and at tradeshows.
Layout and code
SPIRE utilized Constant Contact for sending internal and external emails including sales newsletters and sales emails for customers. I created layouts and code as well as sending the emails from Constant Contact. The goal in addition to selling, was to promote a clean and on brand message.
Working with Jennifer is nothing short of amazing!! She is personable, professional, and inspiring. Her graphic design has set our company apart form the competition with its attention to detail and knowledge of the market as a whole. The addition of Jennifer to our marketing team has pushed us forward and helped us drive sales through her talent and commitment to delivering only the highest quality content and design.
Karyn Lindayen, Content Writer
I have had the opportunity to work with Jennifer over the past year. I have found her to be exceptional in both the quality and the output of her work. In this time we have worked together extensively in updating and creating new marketing items for our SPIRE brands. This includes printed and digital literature, print and online advertisements, website improvements, videos, social media posts and tradeshow graphics.
Jennifer would be an asset to any organization. I can only give my highest recommendation.
Jeff Webster, Director of Healthcare Sales
Layout
I worked in collaboration with brand managers to create one pager sell sheets for individual products and product features. The idea was to have these as follow up pieces to the larger solutions brochures if a customer was interested in additional product details. These were companion pieces to brochures as well as items sales reps could supply to customers or they could be included with bids. They were also available as website downloads.
View: One Pager Examples
Video Creation including Voice Over, Graphic Layouts for Print and Digital Ads, Brochure, Tradeshow Pop Up Banner: Jennifer Johnson
Voice Over Script: Erin Kleinfelt
Brochure Content: Rich Apolinar
SPIRE worked in partnership with CURIS on a product integration to benefit hospitals and SPDs. I created a video for use on Social Media and at Tradeshows explaining the technology and it's benefits for their healthcare clients. Print and digital ads were created for industry publications and a pop up tradeshow banner was created for use by the sales teams at regional and national tradeshows. Additionally emails to invite customers to a presentation at the national HSPA show for customers and sales reps were created.
